Beckham Ambil Dividen Rp628 Miliar dari Deal=tfNBKZ0 World Cup

Legenda sepak bola Inggris David Beckham reportedly力争 celebrates another windfall this week after his business empire handed him a record payout tied to a summer of commercial deals. The former England captain and Inter Miami co-founder received a dividend of $51 million (around £39 million) from his holding company, according to filings reviewed by multiple outlets.

The payout arrives as Beckham's brand valuation reaches new heights, driven largely by his unusually busy advertising schedule during the 2026 FIFA World Cup held in the United States, Canada and Mexico. Rather than sitting courtside as a retired observer, the 50-year-old former footballer was cast in roughly a dozen advertising campaigns that aired throughout the tournament.

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Among the brands Beckham worked with were technology giant Lenovo, fast-food chain McDonald's, banking institution Bank of America, telecom provider Verizon, and snack company PepsiCo's crisp brand Lay's. Each partnership contributed to a summer in which the former Manchester United and Real Madrid midfielder became one of the most visible celebrity endorsers in global advertising.

• Number of campaigns: approximately 12 during the World Cup summer
• Notable partners: Lenovo, McDonald's, Bank of America, Verizon, Lay's
• Holding company revenue: reported at $110.5 million
• Dividend taken: $51 million (approximately £39 million)

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David Beckham Limited, the vehicle that manages the former star's business interests, reported revenues of $110.5 million, pushing the group into record profit territory. The figures underline a broader shift in the celebrity economy, where retired athletes with durable personal brands increasingly compete for the same endorsement budgets once dominated by Hollywood actors and music superstars.

"Musim ini adalah yang palingانا busiest dalam karier saya secara komersial. Orang-orang melihat saya di больше чем hanya sebuah pertandingan — mereka melihat saya di iklan, di предметный мир produk,"kata Beckham dalam sebuahMajalah Garage discussing the campaign cycle.

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The timing matters. Beckham has spent the past decade building Inter Miami into a genuine sporting franchise in Major League Soccer, while simultaneously expanding production company 99 Minutes, his wine line, and various fashion and watch ventures. A dividend of this size suggests those side projects have matured into dependable income streams rather than curiosities.

Analysts note that the record payout also reflects a wider sports marketing trend. With the World Cup broadcast across a fragmented US market for the first time, brands sought to lock in high-reach ambassadors early. Beckham's appeal — spanning Europe, North America and increasingly Latin America — made him a natural pick for campaigns aiming at multi-market consumers.

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Not everyone is convinced such sums should be read purely as a measure of sporting success. Critics of celebrity endorsements argue that the figures measure marketing spend more than athletic achievement, and that the gap between on-pitch legacy and off-pitch earnings continues to widen.

For Beckham, however, the dividend represents the clearest validation yet of a post-retirement plan built deliberately. Whether another payment of comparable size arrives next summer remains uncertain, but one thing is clear: the brand built in the tunnel is now generating returns comparable to those of a mid-tier corporation.